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We suggest you try the following to help find what you’re looking for:Design and launch contextually relevant digital marketing campaigns to reach every consumer. Determine the best subject lines, images, content blocks, or other personalization elements to understand customer preferences.

Continuously measure performance of all key segments to ensure each message is appropriate and relevant. On December 20, 2013, Oracle announced that it had entered into an agreement to acquire Responsys, the leading provider of enterprise-scale cloud-based business to consumer (B2C) marketing software.
Be confident your results are statistically significant.Run multivariate testing for up to eight creative variations at once.
Subscribers can view this Course anytime within their subscription. In this example, the first record was successfully merged and the SMS message was sent to the recipient whose RIID is 72067. React to opens, clicks, purchases, browses, searches, abandonment, social sharing, or any event unique to your customers.

Achieve enterprise scale without sacrificing customer preferences. Respond to core lifecycle marketing events in real time to drive deeper customer relationships. Oracle Responsys helps you manage, personalize, and orchestrate interactions across all channels to deliver timely, helpful messages in the moments that matter—all without code, complex technical training, or reliance on other experts.Produce inspiring email messages simply and efficiently with dynamic personalization that ensures every customer is treated as an individual. Optimize campaign performance with easy-to-use A/B and multivariate testing. 1,000 Interactions:Excepting the Oracle Responsys SMS Full-Serve Cloud Service, 1,000 Interactions is defined as 1,000 units of an Interaction where an Interaction is a marketing message within the Responsys platform that includes all Email, SMS, and Mobile App messages sent from the Responsys … Easy manual settings help you prepare multi-channel marketing by selecting customer data from intuitive dropdown menus.

Quickly toggle between device previews to ensure the email consistently renders as expected.Ensure each message reaches its intended recipient. Access insightful analytics to quickly and easily determine how campaigns, programs, and messages are performing across different segments, channels, and devices. Useful, out-of-the-box reports designed by marketers and for marketers to make it easy to evaluate campaign performance. Messages appear in native message centers and do not require a customer to be on your website. Facilitate process management across teams and contractors to ensure efficient delivery of campaigns.Collaborate with our full-service Oracle Consulting Services organization to augment your team’s capabilities and resolve any outstanding digital marketing needs.

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