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To get a glimpse of his thinking, the annual Amazon shareholder letters are a good place to start.
However, I think it is extremely difficult to read them and disagree. Fortunately I was at retirement age and even though I could have worked a few more years, I retired rather that put up with what I know was the wrong approach.So I’ve personally seen these principles work and Amazon is incontrovertible proof that they work!Top 10 most viewed posts published in last 30 days. Only recently, I wrote about Jeff Bezos and why I believe he is a, if not the, I am always overjoyed when others read my ‘ramblings’, adding their thoughts, perspectives, opinions and insight to the topics I feature. If you have never heard about or seen these principles before, I am sure you will find them fascinating AND inspiring as well – here they are…I. It is inspiring to be able to share insight and ideas from those who have been able to take the principles of Customer Experience and firmly embed them into the very fabric of  the way their companies work.The company I have perhaps mentioned more than most is Amazon. This is best exemplified by his end notes on the 1999 letter:This section demonstrates he has a clear idea of the current market, but also a clear vision of where it’s headed. Is it focusing on their deepest needs and how to meet them, or is it focusing on getting them to do what you want them to do for your own benefit? These principles are self serving and don’t include much outside accountability. I am inspired by this – I hope you are too.p.s. Now that Amazon isOnce you’re on top of the world you can defy criticism and stay true to your principles. What my friend brought to my attention is fascinating – and goes a very long way to explaining why and how Jeff Bezos has been able to create such a strong customer centric culture in his business. While ambitious, most startup endeavors are less complex.Why can Elon Musk describe his plan for taking over the Red Planet in plain language, while the average entrepreneur struggles to explain his upcoming product? THIS!!! Whether it’s books, Amazon Web Services, or Alexa, they start with the customer and “work backwards from there.”This customer-centric theme comes back again and again. But a grasp of the market and the trends that influence it is rare to come by.Whether it’s Howard Schultz (Starbucks), Steve Jobs (Apple), or Jeff Bezos, they always find a way to promote their companies and get you excited about their products. Always treat others as you wish you were treat. Company Culture 9 Shocking Anecdotes That Reveal Jeff Bezos's Cutthroat Management Style According to reports, the billionaire Amazon founder doesn't hold back.

You get a sense for the unbelievable growth Amazon has experienced. Here’s how he sums up Audible in one sentence, the audiobook company Amazon acquired in 2008:And here’s another example of a clearly articulated and understandable goal for designing the Kindle:If you can’t articulate your plan, it’s a strong signal you need to go back to the drawing board and do more homework.As Bezos indicated in his first shareholder letter, Amazon cares about the long-term.

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